Advocating for Equality

Force for Good. Force for Growth.

At P&G, we believe an equal world is a better world — for everyone. We know that brands have an impact on culture and social norms through advertising. The images and portrayals of people in advertising affect how we see the world. As one of the world’s largest advertisers, we have a responsibility to leverage our voice in advertising and media to tackle bias, eliminate stereotypes, spark conversations and motivate change.

Ethnic Racial Equality

The Talk

Debuted in 2017, “The Talk” highlights the painful, but necessary conversations Black parents have with their children to help prepare them for prejudices they may face growing up in a society that judges them based on the color of their skin.

The Look

Created in 2019, “The Look” uses historical references and contemporary stories to highlight the bias experienced by Black men in America.

Take on Race

At P&G, we know that an equal world is a better world – for everyone. We know that our success is grounded in the success of our employees, consumers and communities. All of them. So, in 2020 we established Take On Race, a holistic effort to address bias, racism, and systemic inequities.

Gender Equality

Secret #AllStrengthNoSweat & #RaiseItUp

Secret believes strength is more than overcoming what makes us sweat. It’s recognizing inequality and taking action now to raise our voices for ourselves and future generations of girls and women. It’s up to all of us to continue pushing for a world where women don’t have to sweat equal representation and equal pay.

#EndPeriodPoverty

Always has championed girls’ confidence for 35+ years and has donated more than 30 million pads since they started their #EndPeriodPoverty campaign in the US.

LGBTQ+ Inclusion

#HairHasNoGender

Pantene believes in everyone’s right to express their true identity. Working with the transgender and non-gender conforming community, we explore the power of hair to express identity, and the power of support from those around us to enable that self-expression.

The Pause

“The Pause” is calling out the struggle of hesitation that the LGBTQ+ community experiences every day before deciding how much of themselves to reveal to those around them. The film gives everyone an opportunity to learn more and to join us in supporting LGBTQ+ organizations at PG.com/LGBTQvisibility.

People with Disabilities Inclusion

Neurodiversity

This story is the human manifestation of our new Equality & Inclusion strategy and a celebration of expanding our recruitment guidelines to welcome and support employees that may have otherwise slipped through the cracks. Danny’s words are a gift to us all.

Hearing impairments

This story shares employee perspective about how P&G is bringing our new Equality & Inclusion strategy to life for people who are hearing impaired. This is another example of how we’re expanding and accelerating our ability to source, retain, and develop a globally diverse organization by creating an environment where equality and inclusion is achievable for all.

Herbal Essences World Sight Day

Herbal Essences is making a difference by introducing the first-ever mass hair care bottle design in North America that will make it easier for vision impaired consumers to distinguish its shampoo and conditioner products through the sense of touch.