About P&G - Company Strategy | Procter & Gamble Investor Relations

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PG Portfolio of Leading Brands

“Fiscal 2026 was a year of foundation building while continuing to grow sales and profit and return high levels of cash to shareowners despite a very challenging geopolitical and economic environment. In fiscal 2027, we expect to deliver progress on each of these key measures despite continued volatility. We believe the best path to sustainable, balanced growth is to double down on our strategy and put the consumer first in everything we do. Stronger, integrated execution to delight consumers with superior products at a superior value. We are confident in our plans to accelerate growth from semesterto-semester, and our investments will be funded with a strong productivity program. We are building momentum with consumers, and we are excited about the long-term opportunities ahead.”

SHAILESH JEJURIKAR

P&G CHAIRMAN OF THE BOARD, PRESIDENT & CEO

Our integrated growth strategy provides a roadmap for growth and value creation by consistently delighting consumers.

Company Strategy

P&G's Focused Portfolio

Explore all our Brands

Fabric and Home Care

Fabric Care
Home Care

Baby, Feminine and Family Care

Baby Care
Feminine Care
Family Care

Beauty

Hair Care
Skin & Personal Care

Health Care

Oral Care
Personal Health Care

Grooming

Grooming

Superiority to Win with Consumers

In each of these categories, we continue to drive the superiority of our brand offerings across product performance, packaging, brand communication, retail execution and value. When we do this well, we delight consumers and, as a result, grow markets, household penetration, sales, share and profit.

Superior products

Products so good, consumers recognize the difference.
Superior products raise expectations for performance in the category

Superior packaging

Packaging that attracts consumers, conveys brand equity, helps consumers select the best product for their needs, and delights consumers during use

Superior brand communication

Advertising that reaches consumers and communicates the superiority of the brand’s product and packaging benefits — attracting consumers to the brand and driving brand and category growth.

Superior retail execution

In-store: with the right store coverage, product forms, sizes, price points, shelving and merchandising. Online: with the right content, assortment, ratings, reviews, search and subscription offerings

Superior consumer and customer value

For consumers: all these elements presented in a clear and shoppable way at a compelling price. For customers: margin, penny profit, trip generation, basket size, and category growth

Productivity

To fund investments in superiority and to offset cost challenges, we focus relentlessly on productivity — eliminating costs that do not lead to increased value for consumers and removing internal work to free capacity for consumer-facing activities.

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Materials

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Manufacturing

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Overhead

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Ad Spend & Promotion

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Working Capital

Constructive Disruption

At the same time, we look for ways to constructively disrupt ourselves to lead the changes that will shape the future of P&G and our industry.

Organization & Culture

We deliver against these strategic pillars with an organization that is fully engaged, enabled and excited to serve consumers and win in the marketplace.

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Operating through five industry-based SBUs

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Provide greater clarity on responsibilities & reporting lines

Strengthen leadership accountability

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Enable P&G people to accelerate growth & value creation

Four Interventions to Accelerate Growth

We are making four interventions to strengthen how we execute our strategy to win with consumers and accelerate growth.

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Consumer First

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Retail Partnership

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Brand Building

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More Core

CPG of the Future

While these interventions are important in the near term, we are also working to leap ahead and invent the CPG company of the future. We have a once in a generation opportunity to leverage our strengths and unique capabilities to set P&G apart as a company to lead the growth of our industry.

Company Strategy

Balancing the needs of all stakeholders

We see success in environmental, social and governance areas, what we call Citizenship, as an opportunity to create competitive advantage that can drive shareowner value creation.

To learn more about our work visit us at pginvestor.com/esg

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Consumer