“Our aspiration is clear. We want to be a force for good and a force for growth. We know that the more we integrate and build Citizenship into how we do business, the bigger the impact we can have on the people we serve, the communities in which we live and work, and the broader world that surrounds us. In turn, this helps us grow and build our business.
Our products solve problems for people, but they use water and energy to manufacture, transport and consume, and they generate unwanted waste after use. We’ve asked ourselves, ‘what if our brands could have a positive impact on the environment by promoting responsible supply and consumption – reducing, renewing and recycling water, energy and waste just by consuming our products?’ It would be good for consumers, good for the planet and it would drive growth for P&G.”