| Beauty |
19% |
17% |
Hair Care (Conditioners, Shampoos, Styling Aids, Treatments)
Personal Care (Antiperspirants and Deodorants, Personal Cleansing)
Skin Care (Facial Moisturizers, Cleaners and Treatments)
|
Head & Shoulders, Herbal Essences, Pantene, Rejoice
Native, Old Spice, Safeguard, Secret
Olay, SK-II
|
| Grooming |
8% |
9% |
Grooming (Appliances, Female Blades & Razors, Male Blades & Razors, Pre- and Post-Shave Products, Other Grooming) |
Braun, Gillette, Venus |
| Health Care |
14% |
15% |
Oral Care (Toothbrushes, Toothpastes, Other Oral Care)
Personal Health Care (Gastrointestinal, Pain Relief, Rapid Diagnostics, Respiratory, Vitamins/Minerals/Supplements, Other Personal Health Care)
|
Crest, Oral-B
Metamucil, Neurobion, Pepto Bismol, Vicks
|
| Fabric & Home Care |
35% |
35% |
Fabric Care (Fabric Enhancers, Laundry Additives, Laundry Detergents)
Home Care (Air Care, Dish Care, P&G Professional, Surface Care)
|
Ariel, Downy, Gain, Tide
Cascade, Dawn, Fairy, Febreze, Mr. Clean, Swiffer
|
| Baby, Feminine & Family Care |
24% |
24% |
Baby Care (Baby Wipes, Taped Diapers and Pants)
Feminine Care (Adult Incontinence, Menstrual Care)
Family Care (Paper Towels, Tissues, Toilet Paper)
|
Luvs, Pampers
Always, Always Discreet, Tampax
Bounty, Charmin, Puffs
|