| Beauty |
18% |
18% |
Conditioner, Shampoo, Styling Aids, Treatments
Skin and Personal Care (Antiperspirant and Deodorant, Personal Cleansing, Skin Care)
|
Head & Shoulders, Herbal Essences, Pantene, Rejoice
Olay, Old Spice, Safeguard, Secret, SK-II, Native
|
| Grooming |
8% |
9% |
Grooming (Appliances, Female Blades & Razors, Male Blades & Razors, Pre- and Post-Shave Products, Other Grooming) |
Braun, Gillette, Venus |
| Health Care |
14% |
14% |
Oral Care (Toothbrushes, Toothpaste, Other Oral Care)
Personal Health Care (Gastrointestinal, Pain Relief, Rapid Diagnostics, Respiratory, Vitamins/Minerals/Supplements, Other Personal Health Care)
|
Crest, Oral-B
Metamucil, Neurobion, Pepto Bismol, Vicks
|
| Fabric & Home Care |
36% |
34% |
Fabric Care (Fabric Enhancers, Laundry Additives, Laundry Detergents)
Home Care (Air Care, Dish Care, P&G Professional, Surface Care)
|
Ariel, Downy, Gain, Tide
Cascade, Dawn, Fairy, Febreze, Mr. Clean, Swiffer
|
| Baby, Feminine & Family Care |
24% |
25% |
Baby Care (Baby Wipes, Taped Diapers and Pants)
Feminine Care (Adult Incontinence, Feminine Care)
Family Care (Paper Towels, Tissues, Toilet Paper)
|
Luvs, Pampers
Always, Always Discreet, Tampax
Bounty, Charmin, Puffs
|