Environmental

The Waterl<ss brand was created to meet the needs of women who live under water scarcity conditions, leveraging Cape Town, South Africa, as an incubation market in 2019 and launching in North America in January 2020. The Waterl<ss brand lineup is designed to enable consumers to style their hair without the need of water. The collective Waterl<ss lineup qualifies as water efficient and is accessible to more than 16 million people in the U.S.

For decades, people have used the simple mop and bucket to keep their floors clean. In 2001, Swiffer Sweepers were released, and millions of consumers were introduced to a new, more-convenient way to clean. The Swiffer Wet system offers an all-around better experience. It’s easy to use and uses less water than the typical mop and bucket. Households went from using gallons of water to ounces of solution to clean their floors. Every household that uses Swiffer Wet could save more than 70 gallons of water per year vs. mop and bucket cleaners. About 50 million people in the United States currently have access to Swiffer Wet pads.

In the U.S., Cascade Platinum Action Pacs clean stuck-on food in just one wash, with no prewash needed. This enables P&G to help consumers reduce their water use with every pot, plate or pan they put in the dishwasher. In fact, for each person who skips the prewash, up to 2,600 gallons of water can be saved in a household per year. Cascade is working hard to educate consumers about skipping the prewash when using this unit dose product so that everyone can start saving water while doing their dishes. Over 100 million U.S. consumers currently have access to this water-efficient product.