P&G is committed to keeping forests as forests for generations to come. We source wood pulp for our tissue, towel, and absorbent hygiene products. Trees and the products they provide are an essential part of our daily lives and can play a role in helping address climate change.

P&G Efforts

Wood Pulp Sourcing Policy

P&G purchases wood pulp for tissue, towel,and absorbent hygiene products. Though we do not own or manage forests, we have a responsibility through our procurement practices to ensure the sustainability of the world's forest resources. As such, we are committed to understanding our pulp fiber sources, transparency in sourcing, and ensuring that sustainable forest management practices are used. To deliver on this commitment, P&G has strengthened our Wood Pulp Sourcing Policy

100% 3rd Party Certification

P&G requires 100% of the wood pulp we source to be certified by a leading 3rd party certification system (Forest Stewardship Council, Sustainable Forestry Initiative, and Programme for the Endorsement of Forest Certification) who ensures forests are responsibly managed. By producing all of our products with 100% certified pulp, we are helping to promote forestry practices that leave a smaller environmental footprint, protect vulnerable species, and make a positive impact on communities that depend on them. These three forest certification systems used by 100% of our wood pulp suppliers adhere to multiple criteria for sustainable forest management, including:

For every tree we use, at least one is regrown.

Forest Stewardship Council® (FSC®) Certification Preference

FSC is one of the world's most trusted forest certifications, and P&G maintains a preference for FSC certified fibers. With that said, the availability of FSC-certified pulp is insufficient to meet the demands of our industry. Because of this, we have been working directly with our supply chain partners and NGOs to grow the supply of FSC certified materials and pulp. As a result of our efforts, P&G Family Care brands (tissue and towel products) are committed to sourcing 75% of its wood pulp with FSC certification by 2022 and have an ambition to source 100% with FSC certification by 2030.

P&G has partnered with FSC US and FSC Canada on several project to advance forestry certification. Our commitments include:

  • Funded pilot study to ensure new FSC Canada standard was feasible for pulp suppliers
  • Three-year project with FSC Canada to drive adoption of new FSC Canada Forest Management standard
  • Funded FSC Canada Caribou Studies to build the science to protect caribou better
  • Funded FSC US consumer awareness campaigns
  • Funded FSC US and FSC Canada project to understand the forest carbon benefits of FSC
  • Partnered with FSC US to engage FSC Group Certificate holders and help them grow their FSC Group Certificates acreage.
Supplier Policy Compliance

Though we do not own or manage forests, we have a responsibility through our procurement practices to ensure the sustainability of the world's forest resources. We are committed to ensuring that sustainable forest management practices are used throughout our supply chain. To deliver on this commitment, P&G has:

1. Strengthened our Wood Pulp Sourcing Policy clarifying expectations for no deforestation, ensuring the protection of Indigenous Peoples Rights and stricter forest certification requirements.

2. Recognizes our responsibility to source wood pulp from suppliers equally committed to protecting forests and the people and habitat within them. We work closely with our pulp suppliers to ensure their conditions and practices adhere to our Wood Pulp Sourcing Policy.

3. Will share the actions taken against suppliers who have been in violation of our Wood Pulp Sourcing Policy. P&G has a long history of taking actions against those who violate our Wood Pulp Sourcing Policy.

These actions taken include:

  • In 2008, P&G stopped sourcing from Indonesia due to human rights concerns.
  • In 2008, P&G stopped sourcing wood pulp from Asia Pulp & Paper (APP). P&G has never sourced wood pulp from Asia Pacific Resources International Holdings Limited (APRIL). In 2015, as more subsidiaries and affiliates of APP and APRIL and their parent companies, Sinar Mas Group and Royal Golden Eagle, became known, P&G also committed to World Wildlife Fund to avoid sourcing wood pulp from these subsidiaries and affiliates. P&G has met these commitments since that time.
  • In 2015-2017, P&G significantly reduced volume from a Canadian supplier who did not address FSC concerns in a timely manner.
  • From 2013-2020, P&G significantly reduced Canada sourcing from multiple suppliers in concerning caribou habitat regions and increased sourcing with suppliers supporting FSC and the associated caribou habitat protections.
  • P&G continues to work with external partners and our Canadian suppliers to strengthen suppliers' caribou protection and FPIC/UNDRIP plans to ensure consistency with the highest level of 3rd party certification requirements, FSC Canada Forest Management Standard.

4. These actions are part of a formal grievance process for violations throughout our supply chains. As part of our commitment to a speak-up culture, since 1995, P&G has maintained an avenue for employees to report concerns regarding violations against the law or P&G policies. By 2004, P&G expanded the system to allow those inside and outside the Company to raise concerns.

Forest Positive Projects

P&G and our Family Care brands go beyond responsible sourcing and support efforts to keep forests as forest for generations to come. Some of our reforestation actions that have been established or expanded in the past year include:

  1. Arbor Day Foundation reforestation efforts
    • P&G has been collaborating with the Arbor Day Foundation to plant 1 million trees between 2020-2025 in areas devasted by natural disasters. The long-term benefits of trees planted will be seen by generations to come through a restored ecosystem, carbon sequestration and improved air and water quality for local communities. P&G recognizes that together we can make a difference, which is why we joined the Evergreen Alliance, a group of 18 corporate partners making a commitment to help the Arbor Day Foundation plant 100 million trees by 2022.
  2. World Wildlife Fund restoration efforts
    • P&G Family Care, pulp supplier Suzano, and World Wildlife Fund (WWF) are collaborating on a project in the Atlantic Forest on Brazil’s east coast to produce robust forest landscape restoration and rehabilitation plans and methodologies for several degraded forests and agricultural lands in the Brazilian state of Espírito Santo.
  3. The Nature Conservancy and American Forest Foundation small landowner efforts
    • We work with The Nature Conservancy and The American Forest Foundation to help family forest owners in the U.S. better manage their forests.
  4. Rainforest Alliance Forest Allies Community of Practice
    • Procter & Gamble has been partnering with Rainforest Alliance since 2003 and has now continued our partnership with the Rainforest Alliance by supporting their efforts to develop and launch the Forest Allies Community of Practice. We are proud to be a founding member. Responsible management of forests is beneficial not just for our business, but more importantly, for the environment and people who depend on it. The Rainforest Alliance is an international non-profit organization working to create a better future for people and nature. Find out more at ra.org.
Nature Conservancy, American Forest Foundation, Rainforest Alliance and Arbor Day Foundation
Scope 3 Emissions

For more than two decades, P&G has been committed to harnessing the scientific rigor of the Life Cycle Assessment of its products to understand better the emissions from its supply chain and consumer use of its products. Up to 85% of P&G's Scope 3 emissions are from consumer use of its products. As part of Scope 3 emissions efforts, we are working towards an updated Life Cycle Assessments for our products to help identify progress against and future areas for emission reductions.

As for forest carbon emissions, P&G is partnering with FSC US and FSC Canada to measure the forest carbon impacts of FSC forest certification. Initial research by Preferred By Nature and others indicates FSC certification positively impacts forest carbon. Notably, the IPCC, 2019: Special Report on Climate Change and Land [P.R.Shukla et al.] addresses sustainable forest management and GHG emissions. The report states on page 55, 'Sustainable forest management can prevent deforestation, maintain and enhance carbon sinks and can contribute towards GHG emissions-reduction goals. Sustainable forest management generates socio-economic benefits and provides fiber, timber, and biomass to meet society's growing needs.'

Progress & Goals

2010 Goals

  • 100% Company-wide 3rd party certification
  • 40% FSC for Family Care brands
  • Achieved in 2015

2019 Family Care Goals

2021 Family Care Goals

  • Ambition to achieve increased FSC fiber availability and will work towards 100% FSC before 2030
  • 75% FSC before 2022
  • 95% FSC certified fiber from Ontario and Quebec before 2022

Data & Metrics

In our wood pulp supply chain, for every tree used, at least one is regrown.
Wood Pulp Data *Pulp Production Data according to Fastmarkets RISI (www.risiinfo.com)
North American Wood Pulp Data

P&G Perspectives

Recycled fibers use
  • The use of recycled fibers is part of P&G's circular economy efforts. Circularity has always been a part of our ongoing conservation and environmental footprint reduction efforts within water, waste and renewable energy. We are committed to develop a more circular end-to-end supply chain by 2030. To achieve this, one of many steps we are taking is a commitment to 100% recycled or recyclable packaging by 2030.
  • Also, P&G Family Care is committed to using 100% recycled fiber in its fiber-based packaging by 2023. Today, we are at 98% recycled fibers. We use recycled paper in our inner cores and paper-based packaging, its best and most efficient use. Why not use recycled fibers in our tissue and towel products? There are significant trade-offs with recycled tissue quality, which causes people to use more product. Also, recycled fiber tissue mills result in considerably larger amount of solid waste, energy usage, water use, and potential contaminants.
  • All premium, at-home tissue brands (the market P&G competes in) sold in the U.S. use 100% virgin fibers. With that said, P&G has improved Charmin's strength and absorbency, so today, people can use less paper per task with our tissue products versus the leading value brand.
Forest Sourcing
  • P&G only sources from responsibly managed 'working forests' and plantations. For every tree we use, at least one is regrown.
    • The term "working forests" refers to forestland carefully managed to supply a steady, renewable supply of wood for lumber, energy, paper and packaging, and more than 5,000 items that consumers use every day.
    • Plantation forests are a type of managed forest in which the trees are planted (as opposed to naturally regenerated), of the same age and generally of the same species and are intended to maximize the production of wood fiber. Multi‐purpose plantations, designed to meet a wide variety of social, economic, and environmental objectives, can provide key ecosystem services, help preserve the world's remaining primary forests, and sequester an important proportion of the atmospheric carbon released by humans over the past 300 years. Because forest plantations grow much faster than natural forests, forest plantations are an increasingly important source of timber supply. Plantations make up a sustainable, energy efficient and environmentally and socially friendly source of world round-wood, fiber, fuel-wood and non-wood forest products and provide social and environmental benefits
  • Here is some additional perspective on our largest sourcing regions:
    • Today, the U.S. has about 20 percent more trees than it did on the first Earth Day celebration in 1970. Source: American Forest & Paper Association
    • The Canadian government owns most (over 90%) of the forest land in Canada, and less than 0.5% of Canadian forests are harvested annually and regrown for all industries, including lumber. They mandate these forests to be harvested responsibly without any deforestation. Source: Natural Resources Canada
    • P&G sourcing from Brazil is 100% plantations.
Non-Wood and FSC-Certified Fast-Growing Wood Fiber Use
  • The use of non-wood fibers has been part of P&G's development program for more than two decades. This work includes creating products with premium softness, strength, and absorbency while delivering products at scale and with a positive sustainability footprint. The non-woods fibers available today would result in reduced product benefit and consumer experience. We are committed to continued development, so a consumer trade-off is not required. Also, none of the non-wood fibers available today have established supply chains at the scale needed by P&G. With that said, we are committed to continued investment as the work to bring these products to market at quality and scale is significant. And importantly, we aim to ensure that these fibers are responsibly sourced using 3rd party certification systems.
  • P&G is investing in innovation in non-wood fibers and FSC-certified fast-growing wood fibers. Our goal is to discover a non-wood fiber that is: 1) consumer-preferred, 2) able to be produced at scale and 3) responsibly sourced using third-party certification.
  • Our recent efforts include:
    • Completed a landscape assessment to understand the ability to produce non-wood fibers at the scale required by P&G.
    • Partnered with leading experts to assess the ability to source various non-wood fibers responsibly. It's critical to consider child labor, political stability, corruption and modern slavery issues, which are concerns in countries that grow non-wood fibers.
    • Invested in studying a supply chain for non-wood fibers. We are now working to scale production and ensure the fiber can be sustainably sourced.
    • Developed a higher performing and consumer-preferred paper towel made with 40% more FSC-certified plantation fiber.
Canada fiber sourcing
  • The Canadian government owns most (over 90%) of the forest land in Canada. Less than 0.5% of Canadian forests are harvested and regrown annually for all industries, including the predominant lumber industry. Beyond the requirements of the three forest certification schemes referenced above, Canada has rigorous forestry policies. They mandate these forests to be harvested responsibly without any deforestation. You can find more information about Canadian forests' health at Natural Resources Canada (Canada Government) Deforestation Myths and Facts and State of Canada's Forest Report.
  • According to the Canadian government (Natural Resources Canada), human activity in Canada's managed forests sequestered 20 million tons of carbon; it did not result in any net release of carbon. In fact, a recent NRC report indicates Canada's forests to be a net carbon emitter due to large-scale natural disturbances (forest fires, insects, etc.), not human activity. Natural Resources Canada (Canada Government) Forestry Carbon Emissions Removals (please note the third paragraph).
  • We work closely with our suppliers to ensure that the pulp we source meets our values, commitments, and standards. FSC Canada's forest management standard addresses challenges specific to Canadian forests and includes criteria for managing woodland caribou and its habitat, including additional indicators relevant to all species that may be at risk. The updates also include clarification around "free, prior and informed consent" as defined in the United Nations Declaration of Indigenous Peoples. With the increased rigor in the FSC Canada National Forest Management Standard through our demand and increase in FSC-certified sourcing, we are working to protect these important values in Canada and elsewhere. P&G is partnering with our suppliers to become certified to FSC Canada's new Forest Management Standard.
  • Caribou protection planning is part of the authority of each province. P&G has and will continue to work to influence each province to develop stronger caribou protection plans. To date, P&G has:
    • Led the development of letters to the Quebec and Ontario provinces from multiple companies urging them to adopt stronger caribou policies.
    • In 2018, P&G partnered with NRDC to facilitate a multi-stakeholder meeting dedicated to discussing how industry and NGOs could address Canada's caribou concerns.
    • P&G was a founding member of the Canadian Boreal Forest Agreement (CBFA) signed in 2010, a historic agreement covering more than 72 million hectares of public forests. Changing economic realities and heightened public and marketplace concern over environmental issues had created opportunities for Canada's forest industry and environmental organizations. From these challenges came a unique collaboration between 21 major Canadian forest products companies and nine leading environmental organizations. The agreement committed signatories to achieving strategic goals that addressed environmental and economic sustainability in the Boreal forest. Yet, this coalition was not enough. All parties acknowledged that changes are needed to create a more effective and responsive implementation model that will engage proactively with local communities, provincial governments, First Nations, and other non-signatory environmental groups who share our commitment. So while the CBFA is not in existence today, the CBFA continues to be a model for a future cooperative conservation agreement.
    • Funded pilot study to ensure new FSC Canada standard with stronger caribou protections was feasible for pulp suppliers
    • Three-year project with FSC Canada to drive adoption of new FSC Canada Forest Management standard
    • Funded FSC Canada Caribou Studies to build the science to protect caribou better
Forest Certification Requirements

P&G requires that 100% of the wood pulp we source is certified by a leading 3rd party certification systems (Forest Stewardship Council (FSC), Sustainable Forestry Initiative (SFI), and Programme for the Endorsement of Forest Certification (PEFC)) who ensure forests are responsibly managed. P&G gives preference to the Forest Stewardship Council (FSC) certification scheme and accepts Programme for the Endorsement of Forest Certification (PEFC) schemes of which SFI is included. These certification systems address protections in many critical areas:

  • Endangered Species

    All animals and plants play vital roles in the balance of their local ecosystems. If any were to go extinct, ecosystems could have significant negative impacts. It's important to protect those species that are threated or endangered. P&G's requirements for all pulp fiber to be third party certified helps protect and restore threatened and endangered species. FSC's standard directly states that companies "shall protect rare species and threaten species and their habitats" to maintain certification (C6.4). Canada's FSC standard goes even further to specifically develop requirements for caribou (C6.4.5a). PEFC similarly says companies should take actions for endangered species "protection and, where relevant, to increase their population." (C8.4.3)

  • FPIC

    Respecting the traditional rights of communities that reside and rely on forests is very important especially for Indigenous Groups. P&G's use of PEFC and FSC certification ensures Indigenous Peoples rights are respected through the completion of the Free, Prior, and Informed Consent process. All national FSC standards are required to "recognize and uphold the rights, custom and culture of Indigenous Peoples as defined in the United Nations Declaration on the Rights of Indigenous Peoples" (C3.4). This requires companies to "identify and uphold Indigenous Peoples legal and customary rights of ownership." PEFC similarly says forest practices should use a framework to ensure Indigenous rights are respected suggesting the use of the U.N. Declaration on the Rights of Indigenous Peoples (C6.3.2.2).

  • HCV

    High conservation values are any characteristics that make an area unique or special. They could be sites of archeological, cultural, and environmental significance. Examples are habitats to protect the endangered red-cockaded woodpecker, cemeteries, a watershed that is the source for water for entire communities, or traditional hunting grounds of Indigenous Peoples. P&G's belief in third-party certification standard ensures HCVs are properly identified and protected. PEFC's standard says certified companies shall "identify, protect, conserve or set aside ecologically important forest areas" (I8.4.2) and "maintain or enhance the economic, ecological, cultural and social values of forest resources" (I8.1.1). FSC's global standard requires certified companies to "maintain or enhance High Conservation Values" (Principle 9).

  • Replanting Requirements

    The forestry certification systems require prompt action taken to regenerate forest cover to pre-harvest conditions, ensuring the same quality and quantity of the forest resources. FSC directly address regeneration and planting by requiring companies "by natural or artificial regeneration methods, regenerate vegetation cover in a timely fashion to pre-harvesting or more natural conditions" (C10.1). Further, FSC certified companies "shall use species for regeneration that are ecologically well adapted to the site and management objectives" (C10.2). The PEFC standard "requires that successful regeneration shall be ensured through natural regeneration or planting that is adequate to ensure the quantity and quality of the forest resources" (C8.4.4).