“We delivered another year of strong results with balanced top and bottom-line growth and strong cash generation, exceeding each of our in-going targets. We built strong momentum prior to the pandemic and have strengthened our position further. As we look forward to fiscal 2022, we expect to continue to grow top-line and bottom-line and to deliver another year of strong cash return to shareholders despite a challenging cost and operating environment.”
DAVID TAYLOR
Chairman, President and CEO
Focused
in 10 categories—daily use products where performance drives brand choice.
Extending our margin of competitive
Product, package, brand communication, retail execution, and value.
We’re driving
improvements in cost and cash to fund these investments and improve profitability.
We’re leading the
across the value chain in our industry in order to meet challenges
More focused, agile, accountable
operating at the speed of market.
HEALTH CARE
BEAUTY
GROOMING
FABRIC AND HOME CARE
BABY AND FEMININE CARE
Products so good, consumers recognize the difference. Superior products raise expectations for performance in the category
Packaging that attracts consumers, conveys brand equity, helps consumers select the best product for their needs, and delights consumers during use
Product and packaging benefits communicated with exceptional advertising that makes you think, talk, laugh, cry, smile, act and buy — and that drives category and brand growth
In-store: with the right store coverage, product forms, sizes, price points, shelving and merchandising. Online: with the right content, assortment, ratings, reviews, search and subscription offerings
For consumers: all these elements presented in a clear and shoppable way at a compelling price. For customers: margin, penny profit, trip generation, basket size, and category growth
Productivity is now as integral to our culture as innovation and helps to fuel our investments in superiority.
LEAN INNOVATION
BRAND BUILDING
SUPPLY CHAIN
DIGITIZATION & DATA ANALYTICS
While over 90% of U.S. consumers are concerned about having bugs in their home, almost as many have concerns about traditional insecticide spray products. Our internal start-up studio P&G Ventures developed Zevo with a powerful blend of active essential oils inspired by plants’ natural defenses against bugs, for an effective way to control insects in the home using ingredients consumers know. Initially direct-to-consumer, Zevo has quickly expanded to several major U.S. retailers, helping us enter a new consumer segment — and generated organic sales growth over 50% in fiscal 2021.
As one of the world’s largest advertisers, at P&G we’re reinventing brand building — disrupting the advertising industry to drive innovation and deliver superior experiences for consumers. We’re creating new tools like “smart audiences” to reach consumers with greater precision and to serve them with more useful, relevant content at the right frequency; supporting efforts to help eliminate hateful content online; and promoting equity through investment in multicultural marketing and media and accurately portraying all people in our communication.
We’ve developed digitally enabled technology platforms for a more advanced supply chain, such as our Minimum Order Quantity platform, or MOQx. It helps us customize manufacturing capability and change between SKUs more efficiently, for new levels of responsiveness and flexibility in serving our retailer customers, and a more resilient P&G supply network.
We’re building data and analytics capability outside our IT organization. By giving IT-developed analytics tools to P&G people in supply chain, sales, media, product innovation and others, these Citizen Developers can create models and custom applications that are helping us better meet business needs. In Latin America, our sales team is creating low-code solutions to automate work and adjust our field sales and merchandising priorities to better serve retailers and consumers — helping drive superior retail execution and contributing to double digit Latin America organic sales growth in fiscal year 2021.
Operating through five industry-based SBUs
Provide greater clarity on responsibilities & reporting lines
Strengthen leadership accountability
Enable P&G people to accelerate growth & value creation