Company Strategy

“Fiscal year 2022 was another strong year. The P&G team’s execution of our integrated strategies delivered strong top line growth, earnings growth, and significant cash return to shareowners in the face of severe cost and operational headwinds. As we look forward to fiscal 2023, we expect another year of significant headwinds. We remain committed to our integrated strategies of superiority, productivity, constructive disruption and an agile and accountable organization structure. They remain the right strategies to step forward into the near-term challenges we are facing and continue to deliver balanced growth and value creation.”

JON MOELLER

P&G CHAIRMAN OF THE BOARD, PRESIDENT & CEO

These strategies have enabled us to build and sustain strong momentum, and they remain the right strategies to manage through the near-term cost and operational challenges we're facing and to deliver balanced growth and value creation

Focused

PORTFOLIO

in 10 categories—daily use products where performance drives brand choice.

Extending our margin of competitive

SUPERIORITY

Product, package, brand communication, retail execution, and value.

We’re driving

PRODUCTIVITY

improvements in cost and cash to fund these investments and improve profitability.

We’re leading the

CONSTRUCTIVE DISRUPTION

across the value chain in our industry in order to meet challenges

More focused, agile, accountable

ORGANIZATION

operating at the speed of market.

P&G’s 10-Category Portfolio

We’ve focused and strengthened P&G’s portfolio in daily-use categories where product performance drives brand choice.

HEALTH CARE

BEAUTY

GROOMING

Grooming

FABRIC AND HOME CARE

BABY AND FEMININE CARE

Superiority to Win with Consumers

We have taken a deliberate step to invest in and advance the superiority of products and packages, brand communication, retail execution and consumer & customer value. Together, these five elements drive category growth, prevent commoditization and provide the basis to build sustainable competitive advantage.

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Products so good, consumers recognize the difference.
Superior products raise expectations for performance in the category

Packaging that attracts consumers, conveys brand equity, helps consumers select the best product for their needs, and delights consumers during use

Product and packaging benefits communicated with exceptional advertising that makes you think, talk, laugh, cry, smile, act and buy — and that drives category and brand growth

In-store: with the right store coverage, product forms, sizes, price points, shelving and merchandising. Online: with the right content, assortment, ratings, reviews, search and subscription offerings

For consumers: all these elements presented in a clear and shoppable way at a compelling price. For customers: margin, penny profit, trip generation, basket size, and category growth