"In fiscal year 2019, P&G met or exceeded each of our core financial goals—organic sales growth, core earnings per share growth and adjusted free cash flow productivity—all while improving market share and generating leadership levels of shareholder value creation.
We are focused on winning with consumers and shoppers through superiority, fueled by productivity, and delivered by an empowered, agile and accountable organization that is driving constructive disruption across the entire value chain in our industry.”
DAVID S. TAYLOR
Chairman of the Board, President and Chief Executive Officer
Focused
in 10 categories—daily
use products where
performance drives
brand choice.
Extending our
margin of competitive
Product, package,
brand communication,
retail execution,
and value.
We’re driving
improvements in cost
and cash to fund these
investments and
improve profitability.
We’re leading the
in our industry to meet
challenges and further
strengthen results.
More focused,
agile, accountable
operating at the speed
of market; just put fully
in place July 1, 2019.
P&G’s 10-Category Portfolio
We’ve focused and strengthened P&G’s portfolio in daily-use categories where product performance drives brand choice.
FAMILY CARE AND P&G VENTURES
Superiority to Win with Consumers
We have taken a deliberate step to invest in and advance the superiority of products and packages, brand communication, retail execution and value advantage?—
growing the markets in which we compete.
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Products so good,
consumers recognize
the difference.
Packaging that attracts
consumers, conveys brand
equity, helps consumers
select the best product for
their needs, and delights
consumers during use.
Product and packaging
benefits communicated with
exceptional advertising that
makes you think, talk, laugh,
cry, smile, act and buy —
and that drives category
and brand growth.
In-store: with the right store
coverage, product forms, sizes,
price points, shelving and
merchandising. Online: with
the right content, assortment,
ratings, reviews, search and
subscription offerings.
For consumers: all these
elements presented in a
clear and shoppable way
at a compelling price. For
customers: margin, penny
profit, trip generation, basket
size, and category growth.
Productivity to Fuel Investments
We’re now just past the
midpoint of our second five-year productivity program and
remain on track to deliver up to
another $10 billion in savings.
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We’re generating savings with more cost-effective multi-category manufacturing
sites in geographically strategic locations —
like our state-of-the-art plant that opened
in fiscal 2019 in West Virginia.
SUPPLY CHAIN TRANSFORMATION
We’re eliminating substantial waste in
the media supply chain — savings we
can take to the bottom line or reinvest
to reach more people. Over the last five
years, we delivered $1 billion of savings
in agency fees and ad production costs.
MEDIA SAVINGS
Constructive Disruption
To win in today’s dynamic world, we must lead the constructive disruption of our industry across all areas of the value chain: innovation, brand building, supply, and digitization & data analytics.
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Lean Innovation
We’re accelerating learning speed and quality and delivering significant benefits in time and cost. We used lean innovation to bring Pampers Pure Protection diapers to market in half the time–it’s now a share leader in tracked channels in the U.S. naturals diaper and wipe segment.
Brand Creation Innovation
Our startup studio P&G Ventures works with entrepreneurs to create brands in new business categories for P&G. A partnership with M13 Launchpad will use external start-up capabilities and funding to help accelerate growth of select P&G Ventures brands.
Monetizing Technology
Making P&G innovations available to others can both increase societal value and create revenue streams that can be reinvested back into creating winning brands. We licensed to PureCycle Technologies a P&G technology that restores used polypropylene to “virgin-like” quality, helping to revolutionize an industry that reduces waste to landfill.
Reinventing Brand Building
We're reinventing brand building from wasteful mass marketing to mass one-to-one brand building fueled by data and technology, reinventing advertising from mass clutter to ads consumers look forward to, and reinventing agency partnerships to transform creativity and get our hands on the keyboard.
Oral-B GENIUS X Electric Toothbrush
We’re enabling a superior consumer experience personalized through data. Oral-B GENIUS X with Artificial Intelligence offers personalized feedback on the areas that require more attention when brushing, for better oral health via the Oral-B app.
Neighborhood Analytics
Data and analytics are helping us optimize distribution, merchandising, shelf sets, and targeted sampling and marketing—for a better consumer experience and category growth.
Supply Chain Transformation
We’re creating a synchronized network based on real-time demand signals to serve consumers and customers. In Europe multi-category distribution and manufacturing operations in optimum locations are redefining customer order lead times. And our U.S. mixing centers put 80% of shipments within 24 hours of retailers.
Organization & Culture
We are making organization structure and culture changes to better position us to win.
New structure operating through six industry-based SBUs
Provide greater clarity on responsibilities & reporting lines
Strengthen leadership accountability
Enable P&G people to accelerate growth & value creation