Company Strategy

P&G logo

Company Strategy

PG Portfolio of Leading Brands

“The April–June quarter provided a very strong finish to fiscal year 2023 — top-line growth, bottom-line growth, and cash generation. The team met or exceeded our going-in plans for sales, earnings, and cash in a difficult operating environment and despite significant cost headwinds. We remain committed to our strategy — a focus on daily use categories where performance drives brand choice, superiority (of product, package, communication, go-to-market execution and value), productivity, constructive disruption, and an agile and accountable organization structure and culture — all in pursuit of sustainable, balanced growth and value creation.”

JON MOELLER

P&G CHAIRMAN OF THE BOARD, PRESIDENT & CEO

Our strategy has enabled us to build and sustain strong momentum, and remains the right strategy to deliver balanced growth and value creation. The model is dynamic and sustainable. It adapts to the changing needs of consumers and society and is focused on growing markets – creating versus taking business – the most sustainable and most profitable way to grow.

Focused

PORTFOLIO

in 10 categories—daily use products where performance drives brand choice.

Extending our margin of competitive

SUPERIORITY

Product, package, brand communication, retail execution, and value.

We’re driving

PRODUCTIVITY

improvements in cost and cash to fund these investments and improve profitability.

We’re leading the

CONSTRUCTIVE DISRUPTION

across the value chain in our industry in order to meet challenges

More focused, agile, accountable

ORGANIZATION

operating at the speed of market.



P&G’s 10-Category Portfolio

P&G has a focused portfolio of daily-use products in categories where performance plays a significant role in brand choice.
Our focus is on delivering superior products with the best performance, in every price tier in which we compete.

GROOMING

 

FABRIC AND HOME CARE

BABY, FEMININE AND FAMILY CARE

Superiority to Win with Consumers

We have taken a deliberate step to invest in and advance the superiority of products and packages, brand communication, retail execution and consumer & customer value. Together, these five elements drive category growth, prevent commoditization and provide the basis to build sustainable competitive advantage.

Hover over the icons to learn more.

Superior products

Products so good, consumers recognize the difference.
Superior products raise expectations for performance in the category

Superior packaging

Packaging that attracts consumers, conveys brand equity, helps consumers select the best product for their needs, and delights consumers during use

Superior brand communication

Advertising that reaches consumers and communicates the superiority of the brand’s product and packaging benefits — attracting consumers to the brand and driving brand and category growth.

Superior retail execution

In-store: with the right store coverage, product forms, sizes, price points, shelving and merchandising. Online: with the right content, assortment, ratings, reviews, search and subscription offerings

Superior consumer and customer value

For consumers: all these elements presented in a clear and shoppable way at a compelling price. For customers: margin, penny profit, trip generation, basket size, and category growth

Productivity

Productivity is now as integral to our culture as innovation and helps to fuel our investments in superiority and drive margin expansion.

Materials icon

Materials

Manufacturing icon

Manufacturing

The icon of overhead

Overhead

Ad spend and promotion icon

Ad Spend &
Promotion

Working capital icon

Working
Capital

Constructive Disruption

To win in today’s dynamic world, we must lead the constructive disruption of our industry across all areas of the value chain: innovation, brand building, supply, and digitization & data analytics.

Lean innovation icon

LEAN INNOVATION

Brand building icon

BRAND BUILDING

Supply chain icon

SUPPLY CHAIN

The icon of digitization and data analytics

DIGITIZATION & DATA ANALYTICS

Organization & Culture

Our organization is increasingly more empowered, agile and accountable, seamlessly supporting each other to deliver against our priorities around the world.

Five industry-based SBUs icon

Operating through five industry-based SBUs

The icon of clarity on responsibilities and reporting lines

Provide greater clarity on responsibilities & reporting lines

Strengthen leadership accountability icon

Strengthen leadership accountability

Growth & value creation icon

Enable P&G people to accelerate growth & value creation

Our four focus areas - supply chain, environmental sustainability, digital acumen, employee value equation