Company Strategy

Company Strategy

Company Strategy

"We are prioritizing employee health and safety, maximizing availability of P&G products, which play an essential role in meeting the daily health, hygiene and cleaning needs of consumers around the world, and helping society meet the challenges of the COVID crisis. We expect to grow through this crisis and come out even stronger on the other side. We delivered strong, balanced sales and profit results in fiscal 2020, both pre-COVID and through the balance of the year, meeting or exceeding each of our going-in targets, demonstrating the commitment and agility of P&G people and the robustness of our strategy.”


Chairman, President and CEO



in 10 categories—daily use products where performance drives brand choice.

Extending our margin of competitive


Product, package, brand communication, retail execution, and value.

We’re driving


improvements in cost and cash to fund these investments and improve profitability.

We’re leading the


in our industry to meet challenges and further strengthen results.

More focused, agile, accountable


operating at the speed of market; just put fully in place July 1, 2019.

P&G’s 10-Category Portfolio

We’ve focused and strengthened P&G’s portfolio in daily-use categories where product performance drives brand choice.





Superiority to Win with Consumers

We have taken a deliberate step to invest in and advance the superiority of products and packages, brand communication, retail execution and consumer & customer value. Together, these five elements drive category growth, prevent commoditization and provide the basis to build sustainable competitive advantage.

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Products so good, consumers recognize the difference.
Superior products raise expectations for performance in the category

Packaging that attracts consumers, conveys brand equity, helps consumers select the best product for their needs, and delights consumers during use

Product and packaging benefits communicated with exceptional advertising that makes you think, talk, laugh, cry, smile, act and buy — and that drives category and brand growth

In-store: with the right store coverage, product forms, sizes, price points, shelving and merchandising. Online: with the right content, assortment, ratings, reviews, search and subscription offerings

For consumers: all these elements presented in a clear and shoppable way at a compelling price. For customers: margin, penny profit, trip generation, basket size, and category growth


We’re driving cost savings and efficiency improvement in all facets of our business — cost and cash productivity up and down the income statement and across the balance sheet.

Productivity is now as integral to our culture as innovation and helps to fuel our investments in superiority.

Constructive Disruption

To win in today’s dynamic world, we must lead the constructive disruption of our industry across all areas of the value chain: innovation, brand building, supply, and digitization & data analytics.

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Organization & Culture

A more empowered, agile and accountable organization, flowing to new demands, seamlessly supportting each other to deliver our priorities around the world.

Operating through six industry-based SBUs

Provide greater clarity on responsibilities & reporting lines

Strengthen leadership accountability

Enable P&G people to accelerate growth & value creation