|Gillette to Create the Largest Flip Card Stunt Ever Attempted; Over 118,000 Fans at the Daytona 500 Will Support the Launch of the New Gillette Fusion and Gillette Fusion Power Shaving Systems(TM)|
DAYTONA, Fla.--(BUSINESS WIRE)--Feb. 17, 2006--Gillette announced today that fans seated along the frontstretch and backstretch at Daytona International Speedway on Sunday, February 19, 2006, will participate in the largest flip card stunt ever attempted. The stunt, which will support the launch of the new Gillette Fusion(TM) and Gillette Fusion Power(TM) shaving systems, will take place just prior to the start of the Daytona 500.
More than 118,000 fans will each be given one card to produce two stunts. During the singing of the National Anthem, the front of the cards will display a patriotic design. Following the Anthem, participants will flip the cards over to reveal the Gillette Fusion(TM) logo. The stunt, produced by Jacob Davis Productions, is scheduled to be broadcast live during NBC's pre-race coverage.
To date, the largest flip card stunt ever created is believed to have taken place in 2002 at Richmond International Raceway and involved over 102,000 seats.
"Having more than 118,000 sports fans support the launch of our new Gillette Fusion brand is truly an innovative concept," said Eric A. Kraus, Vice President, External Relations, Gillette. "We are thrilled that our close relationship with NASCAR and its devoted fans will enable us to execute this initiative at the Great American Race."
The Gillette Fusion(TM) and Gillette Fusion Power(TM) razors are revolutionary new wet shaving systems for men that are the first to feature advanced technology on the front and back of the blade cartridge. Both shaving systems feature a breakthrough five-blade Shaving Surface(TM) on the front and a Precision Trimmer(TM) blade on the back to trim sideburns, shave under the nose and shape facial hair.
In addition to its official status sponsorship of NASCAR in the shaving products, alkaline battery and oral care categories, Gillette will continue to leverage the Gillette Young Guns program on several levels throughout the 2006 NASCAR NEXTEL Cup Series season. The Gillette Young Guns are six of NASCAR's top drivers - Kurt Busch, Dale Earnhardt Jr., Carl Edwards, Jimmie Johnson, Jamie McMurray and Ryan Newman. The comprehensive Gillette Young Guns marketing communications program includes consumer promotions, a national sweepstakes, dedicated NASCAR print and broadcast advertising, licensing, interactive on-line consumer promotions, charitable contributions and hospitality. The activities will encompass multiple Gillette brands.
Gillette - A Sports Marketing Pioneer
Gillette is the world leader in male grooming, a category that includes blades, razors and shaving preparations. Gillette also holds the number one position worldwide in selected female grooming products, such as wet shaving products and hair epilation devices. In addition, Gillette is the world leader in alkaline batteries with its Duracell brand.
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Three billion times a day, P&G brands touch the lives of people around the world. The company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers(R), Tide(R), Ariel(R), Always(R), Whisper(R), Pantene(R) , Mach3(R), Bounty(R), Dawn(R), Pringles(R), Folgers(R), Charmin(R), Downy(R), Lenor(R), Iams(R), Crest(R), Oral-B(R), Actonel(R), Duracell(R), Olay(R), Head & Shoulders(R), Wella, Gillette(R), and Braun. The P&G community consists of almost 140,000 employees working in over 80 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.