News Release

Hearst's Teen Titles Partner with Procter & Gamble's Tampax and Always Brands
beinggirl.com to be Featured on Seventeen.com, Teenmag.com and CosmoGIRL.com

CINCINNATI, Sept. 5, 2003 - beinggirl.com, a website for teenage girls from Procter & Gamble's Always and Tampax brands, announces a multi-title online partnership - the first of its kind - with Hearst Magazines' teen titles Seventeen, CosmoGIRL! and TEEN. Through this program, beinggirl.com will be prominently featured on Seventeen.com, CosmoGIRL.com and Teenmag.com, which collectively reach 1.5 million unique users per month.

Starting this month, beinggirl.com will exclusively own an integrated channel on Seventeen.com, with media support on CosmoGIRL.com and Teenmag.com. The integrated channel on Seventeen.com will feature content from beinggirl.com on physical and sexual health, beauty, self-image, and personal hygiene. beinggirl.com's content and quizzes will be promoted on the homepages and in the health and body sections of Hearst's teen magazine sites. In addition, the program will offer four sweepstakes and will be promoted in Seventeen.com's e-mail newsletter. The program will also include print promotion in select issues of Seventeen and Teen.

"As part of our ongoing commitment to women's health, the beinggirl.com partnership with Hearst's powerful teen titles offers us an even greater opportunity to help girls navigate their way to womanhood by providing them with important knowledge," says Melanie Healey, vice president-North America FemCare, Procter & Gamble. "This is a really fun idea for all of us. Teens will have broader access to a lot more entertaining and useful information and we get to partner with dynamic publications."

Adds Michael A. Clinton, executive vice president, chief marketing officer, publishing director, Hearst Magazines: "With the huge success of CosmoGIRL! and our recent acquisition of Seventeen, Hearst reaches more teenage girls than any other publisher. We are thrilled to be partnering with Procter & Gamble, one of our biggest advertisers, to introduce beinggirl.com's content to our enormous audience of young women."

Through the expanded reach that this partnership offers, more teen girls will have access to beinggirl.com's content, which includes obtaining and maintaining healthy relationships, what's current in the fashion world, and a better understanding of the emotional and physical changes girls experience in their teens. beinggirl.com also offers an advice column, quizzes, polls, and free samples of some of the latest beauty and feminine care product offerings.

About Hearst Magazines
Hearst Magazines is a unit of The Hearst Corporation (www.hearst.com) and one of the world's largest publishers of monthly magazines, with a total of 17 U.S. titles and 130 international editions. Hearst's magazines are also read by more U.S. adult women than any other monthly magazine publisher. The company also publishes 18 magazines in the United Kingdom through its wholly owned subsidiary, The National Magazine Company Limited.

About Procter & Gamble
Two billion times a day, P&G brands touch the lives of people around the world. The company has one of the largest and strongest portfolios of trusted, quality brands, including Always and Tampax, the leading global feminine protection brands, along with Pampers, Tide, Ariel, Always, Whisper, Pantene, Bounty, Pringles, Folgers, Charmin, Downy, Lenor, Iams, Crest, Actonel, Olay and Clairol Nice 'n Easy. The P&G community consists of nearly 98,000 employees working in almost 80 countries worldwide. Please visit www.pg.com for the latest news and in-depth information about P&G and its brands.

Visit www.beinggirl.com to experience the partnership with Hearst Communications and www.always.com and www.tampax.com for information about Tampax and Always.