Expectant Latina Moms, New Parents & Babies Gathered In Celebration
Of Latino Rhythms & Melodies At Last Night's Pampers "Mi Música, Mi
Herencia" Concert and Launch Party To Announce Debut Of Online Heritage
Forum And Baby Video Contest Available Exclusively
On Pampers Latino Facebook Page
MIAMI--(BUSINESS WIRE)--Oct. 26, 2012--
Pampers, the diaper brand committed to making a difference for Latino
parents and babies right from the start, has partnered with
international superstar and mother of two, Thalia, to announce the
launch of "Mi Música, Mi Herencia," an online initiative
that pays tribute to the unique role music plays in celebrating and
preserving Latino babies' cultural identity. Pampers understands that
beyond the typical responsibilities of learning to care for baby, Latino
parents are also challenged with the unique responsibility of preserving
and infusing their Hispanic culture while striking a balance to
selectively incorporate and embrace American values. The "Mi
Música, Mi Herencia" program celebrates the rich,
culturally-diverse Hispanic heritage of little miracles’ and the unique
role music plays in their happy, healthy development, and includes a
call for entries for a baby video contest exclusively on the Pampers
Latino Facebook page.
International superstar and mom, Thalia, poses for photos at the Pampers "Mi Musica, Mi Herencia" concert at New World Symphony in Miami. Pampers "Mi Musica, Mi Herencia" program pays tribute to the role music plays in celebrating and preserving Latino babies' cultural heritage and includes a video contest exclusively on the Pampers Latino Facebook page (facebook.com/pamperslatino). (Photo: Business Wire)
"The passage of cultural passion points is a powerful way to establish
loving connections between parent and child," said Fama Francisco,
Pampers General Manager. "For Latino parents and babies we know that
their cultural duality is their distinct identity and a source of pride.
That’s why we are thrilled to pay tribute to the influential role music
plays in preserving culture among Latino families by teaming up with
international superstar, Thalia, to debut "Mi Música, Mi
Herencia" as a hub that offers parents a place where they can
celebrate their babies and culture through music."
To kick-off the launch of "Mi Música, Mi Herencia" on
Pampers Latino Facebook and highlight the influence that music has on
baby's happy, healthy development, the brand hosted a special musical
experience last night at the New World Center in Miami. The event, a "Mi
Música, Mi Herencia" concert, was hosted by Pampers
ambassador and mom, Thalia, and attended by hundreds of expectant moms,
who were surprised with Pampers "belly phones" for their "belly bumps"
upon arrival. The expecting moms were treated to a performance by the
Henry Mancini Institute Orchestra at the Frost School of Music of
beloved Latino musical favorites, becoming the first concert for babies
before they are born - and their first gift of Latino heritage while in
moms' bellies!
"Music has always been a huge part of my life from a very young age, and
today it remains a very powerful and natural way for me to connect with
people, as well as my children,” said Thalia. “I’ve always tried to
instill the best in them, as I am sure all parents do, and for me, one
priority is to have them always maintain a strong tie to their Hispanic
heritage to ensure the best of both worlds."
LATIN BEAT FOR TINY FEET: PAMPERS LATINO BABY
VIDEO CONTEST
Prior to the "Mi Música, Mi Herencia" showcase, Pampers
rolled out its signature "teal carpet" at a pre-concert launch party for
babies and their families who came out to celebrate the unique role
music plays in evoking a beautiful bond to Latino heritage. Attendees
had the opportunity to meet and greet Thalia and enjoy live musical
orchestrations, toddler drum circles and musical craft stations.
Attendees also had the chance to be among the first across the nation to
capture footage of their little ones dancing to the Pampers "Mi
Música, Mi Herencia" anthem -- a medley of classic, iconic
Spanish-language children's songs adapted with a modern twist, and
poised to make all babies move and groove with the beat!
Working with Thalia, the brand is asking Latino parents across the
nation to become a part of the "Mi Música, Mi Herencia"
movement. Beginning today through December 14, 2012, parents can visit
the Pampers Latino Facebook Page (www.facebook.com/pamperslatino)
and click on the Pampers "Mi Música, Mi Herencia"
application to download the exclusive, musical anthem for free. Once
downloaded, Pampers is inviting parents to capture their babies dancing
to this featured medley of classic Latin American childhood songs and
then encouraging them to upload their video submissions to the "Mi
Música, Mi Herencia" gallery to share with the community -- and
-- participate in the online contest for a chance to have their
submissions selected to appear within a Pampers Latino television
commercial that will premiere in early 2013!
To learn more about the "Mi Música, Mi Herencia"
initiative, enjoy a free download of the anthem or enter a video for a
chance to be featured in a future Pampers Latino television commercial,
parents can log on to Pampers Latino Facebook page (www.facebook.com/pamperslatino).
For more information on Pampers visit www.pampers.com.
About Pampers®
Pampers is a trademark of Procter & Gamble (NYSE:PG) and the Company's
largest global brand and is the world's top-selling brand of baby
diapers. Our business is inspired by babies and toddlers, created by
Pampers. For more information on Pampers diapers and the Pampers
Parenting Network, visit http://www.Pampers.com.
About Procter & Gamble
P&G serves approximately 4.6 billion people around the world with its
brands. The Company has one of the strongest portfolios of trusted,
quality, leadership brands, including Pampers®, Tide®, Ariel®, Always®,
Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Fairy®, Gain®, Charmin®,
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for the latest news and in-depth information about P&G and its brands.
Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50451381&lang=en
Source: Procter & Gamble
Procter & Gamble Baby Care
Tricia Higgins, 513-945-0451
higgins.mp@pg.com
or
Citizen-Paine
(for Pampers)
Michelle Ruiz-Ponce, 213-996-3762
michelle.ruiz-ponce@citizenrelations.com
Touching lives, improving life. P&G™