Procter & Gamble

Pampers Offers Parents a Free, Exclusive Download of Her Original Rendition of the Classic Favorite “Lullaby and Goodnight” – Unveiled at Last Night’s Star-Studded “Pampers Lullabies” Listening Party and Available Now Only on Pampers Facebook

NEW YORK--(BUSINESS WIRE)--Jun. 28, 2012-- Pampers, the world-renowned diaper brand, has partnered with Grammy Award-winning recording artist and mom Jennifer Hudson to pay tribute, through the power of music, to the joyful and genuine love that parents feel for their babies each and every day. Pampers understands that expressing love through songs and melodies is a naturally powerful way for parents and babies to connect and bond – and a huge part of this musical experience surrounds the revered tradition of the evening-time lullaby. To celebrate the beautiful lullaby ritual, Jennifer Hudson has teamed with Pampers to record an original rendition of the bedtime classic “Lullaby and Goodnight” – exclusively available for free download on Pampers Facebook.

In this photo released June 27, 2012, Jennifer Hudson teams with Pampers to create her rendition of the classic "Lullaby and Goodnight" during a recording session in New York. Hudson recorded the revered lullaby for exclusive free download at Pampers Facebook page, www.Facebook.com/Pampers, to honor the joyful way that parents bond with their little ones through music. (Photo by Diane Bondareff/Invision for Pampers/AP Images)

Pampers has always honored the unique connection and bond between parents and their babies. Borrowing a song from this playbook, the brand is offering parents yet another special way to show love to their little ones at bedtime – by listening to the sweet serenade of one of America’s biggest contemporary musical artists, who herself is a new mom with a toddler son.

To celebrate the release of this exclusive track, which officially launches today to the general public on Pampers Facebook, Pampers hosted a special live “Pampers Lullabies” event last night in New York City at Espace. The event was attended by Jennifer Hudson, along with an audience of parents and their babies, who came together for a live “listening party” and musical preview to celebrate how music evokes emotion and parent/child bonding. At the “Pampers Lullabies” listening party, Pampers rolled out the “teal carpet” for babies and their families who were treated to a special celestial-themed celebration – offering a cozy bedtime-style bonding experience enhanced by music and song. Attendees had the opportunity to meet and greet the Pampers lullaby songbird and delight in all of the essential elements that lull little ones into a good night’s sleep – from a shining moon and twinkling stars, to stuffed plush bear stations, to lullaby serenades, bed-time stories and a special rocking chair lounge!

“Music is my passion and there is no better way to show love for my own two-year old son, David, than through the power of song,” said Jennifer Hudson. “I have lulled my little one to sleep many times with a sweet lullaby – and now, I am so excited to team up with Pampers to create a special version of the most famous lullaby of all time. I hope that other moms and dads will be able to enjoy this song as part of their own night time ritual as they put their baby to sleep. ”

For over 50 years Pampers has been helping to care for the happy and healthy development of babies. The release of Jennifer Hudson's rendition of "Lullaby and Goodnight" on Pampers Facebook celebrates this commitment to the genuine, joyful nurturing of babies everywhere through music and is just the beginning of some wonderful music-inspired online engagement campaigns that Pampers has in mind for its community.

Beginning next month, in addition to being able to download Jennifer's lullaby recording, parents will also be able to interact with Pampers Lullabies app on Facebook, which will allow parents to create their own lullabies for their babies tapping original Pampers musical tracks, post them to the Pampers gallery for others to view and share them with family and friends! Parents will soon delight in personalizing their own sweet baby serenades with the help of this musical tool.

In keeping with the spirit of saluting the loving bond among families and caring for the happy and healthy development of every baby, Pampers will commemorate the release of this exclusive lullaby by making a special donation to Jennifer Hudson’s charity, the Julian D. King Gift Foundation to benefit moms, toddlers and babies. Pampers will donate $100,000, to the foundation, which provides stability, support and positive experiences for children of all backgrounds and helps them grow to be productive, confident and happy adults.

“Music offers a powerful and emotional way to enhance the natural loving connection between parent and child,” said Fama Francisco, Pampers General Manager. "We are thrilled to pay tribute to the beautiful role of songs – and in particular to the endearing role of the evening-time lullaby – by teaming up with Grammy winner and mom Jennifer Hudson to offer parents a contemporary, fresh take on a bedtime favorite. The joyful spirit of music offers moms just one more way to express love for their little ones and ease their transition into peaceful sleep.”

To enjoy the free download of Jennifer Hudson’s original rendition of “Lullaby and Goodnight” created exclusively for Pampers, consumers can log on to Pampers Facebook page (www.facebook.com/pampers).

For more information on Pampers visit www.Pampers.com.

About Pampers®

Pampers is a trademark of Procter & Gamble (NYSE:PG) and the Company's largest global brand and is the world's top-selling brand of baby diapers. Our business is inspired by babies and toddlers, created by Pampers. For more information on Pampers diapers and the Pampers Parenting Network, visit http://www.Pampers.com.

About Procter & Gamble

P&G serves approximately 4.4 billion people around the world with its brands. The Company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Fairy®, Gain®, Pringles®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Duracell®, Olay®, Head & Shoulders®, Wella®, Gillette®, Braun®, Fusion®, Ace®, Febreze®, Ambi Pur®, SK-II®, and Vicks®. The P&G community includes operations in about 80 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50326610&lang=en

Source: Procter & Gamble

Procter & Gamble Baby Care
Tricia Higgins, 513-945-0451
higgins.mp@pg.com
or
Citizen-Paine (for Pampers)
Amanda Teitler, 212-613-4912
amanda.teitler@citizenrelations.com