News Release
| Gillette Fields Team for the London 2012 Olympic Games | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
 | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Iconic Olympic Hopefuls make up the First Global Team in P&G’s Sweeping Olympic Campaign Gillette, a P&G brand, today introduced a team of 24
world-class athletes from 18 countries that will represent the world's
leading male grooming brand at the 2012 Olympic Games in
The Gillette campaign will be the first program launched as part of
P&G’s far-reaching 10 year partnership with the The selected athletes exemplify Gillette’s conviction that in athletics, and in life, a great start can make all the difference. The key to success in many sports can be linked to proper preparation and an athlete’s action in the first milliseconds, not necessarily the final moments of the contest. Gillette hopes to inspire future generations of Olympians by telling powerful, personal stories that illustrate the importance of a great start from the athletes’ perspective. The campaign will also reinforce Gillette’s role in helping more than 800 million men around the world begin their day with a close, comfortable shave, a key part of their grooming ritual that helps them give them a great start to their day so they can look, feel and be their best. Research shows that early inspiration and support through coaches, local clubs and community centers can help fuel a child’s success in life.* Gillette and the athletes will recognize an organization that gave him a great start and make a contribution or participate in a series of activities ranging from coaching, training sessions and workshops at their local organizations leading up to and immediately after The Olympics to help give future generation of Olympic hopefuls a similar opportunity.
“I have seen firsthand how a program with early involvement positively
impacts a young person’s life,” said Gillette athlete
“The Gillette ambassadors exemplify the importance of a great start in
life and in their athletic events,” said The following athletes from around the world are united with Gillette in this effort:
P&G’s global partnership with the IOC in support of the
In addition to Gillette’s sponsorship of these elite athletes, P&G is
supporting the person who has made it possible for them to realize their
Olympic dreams: mom. As the Proud Sponsor of Moms, P&G helps moms every
day with brands that make life a little easier. As part of the
* About Gillette’s Sports Heritage
In the early 1900s, Gillette had the vision to see the value in
connecting the brand with top-tier sports and athletes. This was a key
strategy that helped the company grow into the world leader in the male
shaving category. Gillette was welcomed into many U.S. homes through the
historic televised broadcasts of the Gillette Cavalcade of Sports. Throughout
the years, Gillette added signature events in the U.S. including
championship boxing matches, college football Bowl games,
About P&G touches and improves the lives of about 4.4 billion people around the world with its portfolio of trusted, quality brands. The Company's leadership brands include Pampers(R), Tide(R), Ariel(R), Always(R), Whisper(R), Pantene(R), Mach3(R), Bounty(R), Dawn(R), Fairy(R), Gain(R), Pringles(R), Charmin(R), Downy(R), Lenor(R), Iams(R), Crest(R), Oral-B(R), Duracell(R), Olay(R), Head & Shoulders(R), Wella(R), Gillette(R), Braun(R), Fusion(R), Ace(R), Febreze(R), and Ambi Pur(R). With operations in about 80 countries, P&G brands are available in more than 180 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands. Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50122610&lang=en Source:
Gillette |
Touching lives, improving life. P&G™