News Release
| Gillette Sets New Standard in Shaving and Skin Care With Introduction of Fusion ProGlide and Fusion ProSeries |
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Even with the tremendous advances in shaving technology Gillette has introduced over the past 20 years, most men continue to experience discomfort during and after shaving, especially when the blades tug and pull, causing a series of unwanted side effects. To help address skin discomfort and the root cause of tug and pull, Gillette Fusion ProGlide and Gillette Fusion ProGlide Power(TM) add a series of high-precision advancements to the breakthrough technology already in Gillette Fusion. Consumer use testing shows that the Fusion ProGlide family is preferred at an up to 2-to-1 ratio over Gillette Fusion, the world's best selling razor. The science behind Gillette Fusion ProGlide addresses every aspect of interaction with both hair and skin while taking into account dozens of variables reflecting the shaving habits and rituals of men across the globe. Individually, these advancements, including low cutting force blades with thinner, finer edges; a new blade stabilizer; and a hair-guiding microcomb improve the performance of Gillette Fusion - the number one razor recommended by dermatologists in the USA. However, the unique benefit of Gillette Fusion ProGlide is the combination and engineering of all these advancements, working together to deliver incredible comfort and an exceptional shaving experience. "Beyond superior technology, Gillette Fusion ProGlide and Gillette Fusion ProSeries bring real solutions to men's number one skin care need and continue our century-long track record of delivering trusted performance that helps men look, feel and be their best," said Chip Bergh, Group President, Global Male Grooming, Procter & Gamble. "By taking the world's number one selling razor and making it better - dramatically better - we are defining a new standard for the more than 600 million men around the world who trust their faces to Gillette." Introduced in 2006, Gillette Fusion has grown market share every year, selling nearly 100 million blades and razors in 75 countries. The Science of Shaving and Skin Care Research into how to achieve a more comfortable shave has been underway for many years, even prior to the launch of Gillette Fusion. This continued with the combined engineering, chemistry, and skin science resources of Gillette and P&G, who first introduced skin care products in the 1950's. Prior to launch, Gillette Fusion ProGlide withstood rigorous testing protocols that included more than 30,000 men and involved precise measurement instrumentation used in the aerospace, semiconductor and medical imaging fields. "We measure our success in the real world, not just in the laboratory," said Carl P. Haney, Vice President, Research & Development, P&G Beauty and Grooming. "Our deep understanding of men, their emotional motivations, their daily grooming rituals and the physiology of their skin that enables us to deliver meaningful benefits, not technology for technology's sake." Building on the breakthrough technology in Gillette Fusion, Gillette Fusion ProGlide incorporates a series of unique technologies that address critical areas for a better shave and deliver incredible comfort and performance:
A Skin Care Regimen Designed for Men Gillette's deep understanding of men and shaving combined with P&G's expertise in skin science has resulted in Gillette Fusion ProSeries, an advanced line of skin care products that drive incredible comfort before, during, and after the shave. This new skin care line features the first mass market men's thermal facial scrub, as well as a skin care lotion and moisturizer to deliver comfort throughout the shaving process. "Gillette has always been committed to delivering products that improve men's lives and this commitment extends beyond blades and razors," Bergh added. "By using the breadth and depth P&G's skin science, we are able to serve even more men, more completely by addressing all of their grooming needs." In research studies, Gillette has shown that the use of skin care products, such as a mild cleanser and a balm, can effectively help reduce signs of irritation such as redness and dryness. Each product in the Gillette Fusion ProSeries line was designed by scientists to help reduce shaving irritation and improve skin condition, including:
Gillette Fusion ProGlide and Gillette Fusion ProSeries will be available in a broad range of traditional and online retail outlets in North America beginning June 2010 with global expansion in the next 12-18 months. About Procter & Gamble Four billion times a day, P&G brands touch the lives of people around the world. The Company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers(R), Tide(R), Ariel(R), Always(R), Whisper(R), Pantene(R), Mach3(R), Bounty(R), Dawn(R), Gain(R), Pringles(R), Charmin(R), Downy(R), Lenor(R), Iams(R), Crest(R), Oral-B(R), Duracell(R), Olay(R), Head & Shoulders(R), Wella(R), Gillette(R), Braun(R) and Fusion(R). The P&G community includes approximately 135,000 employees working in about 80 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands. www.gilletteresourcecenter.com SOURCE Procter & Gamble |
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