Team USA Table Tennis star epitomizes brand's scent philosophy –
Old Spice Champion gives guys the motivation and self-confidence to
"Believe in Their Smellf" and win in the game of life
CINCINNATI--(BUSINESS WIRE)--Jul. 10, 2012--
Motivation, self-confidence and the right scent are key elements to
becoming a champion in the game of life, and nobody knows this more than
Olympic athletes. Old Spice refers to this winning mix of attitude and
scent as "Believing in Your Smellf." To celebrate the
brand's new Champion grooming line, Old Spice, a Procter & Gamble brand
(NYSE: PG), today announced a partnership with Team USA table tennis
representative Timothy Wang, who will look to secure the USA's
first-ever medal in Table Tennis at this year's London 2012 Olympic
In Celebration of the London 2012 Olympic Games, Old Spice Teams up with Timothy Wang to Celebrate the "Champion" in Every Man (Photo: Business Wire)
To kick off its partnership with Wang, Old Spice will host a table
tennis event in Los Angeles on Thursday, July 12, where Wang will meet
and greet fans and provide table tennis pointers prior to departing for
the London 2012 Olympic Games to take on the best in the world. The
brand will also support its relationship with Wang through a number of
Champion-themed digital engagement activations.
“As I prepare to take on the world later this month, I know how
important it will be for me to compete with confidence," said Timothy
Wang. "Whether it's at the Olympic Games or in life, understanding the
importance of believing in yourself and smelling great are important
tools for achieving personal success. Old Spice Champion offers guys
that winning combination."
Old Spice's partnership with Wang celebrates the brand's new Champion
scent, which features the Olympic Rings on its packaging. The Old Spice
Champion lineup includes a full range of anti-perspirant, deodorant,
body wash and body spray products designed to give men the motivation
and self-confidence to "Believe in their Smellf" and
smell like a champion.
"For world-class athletes like Timothy Wang or ordinary guys, believing
in your scent can truly be a powerful personal motivator," said Josh
Talge, brand manager for Old Spice North America. "Old Spice Champion
captures the essence of manhood, confidence and a sense of achievement,
and celebrates the true champion in every man. It's designed to give
guys the self-assurance that they can do anything if they put their
Smellf into it."
While table tennis (also known as ping pong) is widely popular in the
U.S., it has been dominated by China and South Korea since becoming an
official Olympic sport in 1988. With a 'champion' mentality and scent,
Wang will look to bring home Olympic gold.
For more information on Old Spice's new Champion scent and London 2012
Olympic Games partnership with Timothy Wang, visit OldSpice.com.
Old Spice can also be found on Twitter
(@OldSpice), Facebook (Facebook.com/OldSpice)
and YouTube (YouTube.com/OldSpice).
P&G’s global partnership with the IOC in support of the Olympic Movement
reaches through the next five Olympic Games from London 2012 through the
2020 Olympic Games. As the Proud Sponsor of Moms, P&G helps moms every
day with brands that make life a little easier. As part of the London
2012 Olympic Games, P&G’s ‘Thank You, Mom’ campaign will help improve
everyday life for more than one million moms around the world with a
commitment to raise $5 million to support youth sport. P&G will also
help thousands of moms of Olympians experience The Olympics with their
children by providing services and event tickets in London.
About Old Spice:
Procter & Gamble’s Old Spice is the quintessential men’s grooming brand.
With more than 70 years as an American icon, Old Spice is the authority
on the male grooming experience and has leveraged this heritage to
become the No.1 selling anti-perspirant/deodorant stick and body wash
brand with guys of all ages. Old Spice brings authenticity, performance
and confidence to male grooming and offers a wide product portfolio for
today’s man, including anti-perspirants, deodorants, body washes, body
sprays, after shaves and colognes.
About Procter & Gamble:
Four billion times a day, P&G brands touch the lives of people around
the world. The company has one of the strongest portfolios of trusted,
quality, leadership brands, including Pampers®, Tide®, Ariel®, Always®,
Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Gain®, Charmin®, Downy®,
Lenor®, Iams®, Crest®, Oral-B®, Duracell®, Olay®, Head & Shoulders®,
Wella®, Gillette®, Braun® and Fusion®.
The P&G community includes approximately 127,000 employees working in
about 80 countries worldwide. Please visit http://www.pg.com for
the latest news and in-depth information about P&G and its brands.
Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50335752&lang=en
Source: Procter & Gamble
Procter & Gamble
Mike Norton, 617-463-5777
Mike Kingston, 212-613-4928