Susan Brennan Takes Home the Top Prize at Finale Event in New York
CINCINNATI--(BUSINESS WIRE)--Jun. 27, 2012--
After weeks of hard work and anticipation, Lake Orchard, Michigan native
– Susan Brennan – was named the winner of the Eighth Annual Cheap Chic
Weddings Toilet Paper Wedding Dress Contest, brought to you by
Cheap-Chic-Weddings.com and sponsored in part by Charmin. Final judging
took place earlier today at Ripley’s Believe It or Not! Times Square
Odditorium, where Brennan received a check for $2,012. With over 700
entries this year, participants were required to construct their wedding
dresses out of nothing more than Charmin toilet paper, tape, glue and/or
needle and thread.
Michigan native Susan Brennan poses with her Charmin dress after being named the winner of the Eighth Annual Cheap Chic Weddings Toilet Paper Wedding Dress Contest at Ripley's Believe It or Not! Times Square Odditorium on Wednesday, June 27, 2012. (Photo: Business Wire)
Contest host Cheap-Chic-Weddings.com, which operates as a money-saving
website for brides-to-be, began the annual contest eight years ago based
on the popular bridal shower game. As the contest has increased in
popularity from year to year, so has the level of competition.
“The quality of talent that presents itself each year always amazes us,”
says Susan Bain, one of the founders of Cheap Chic Weddings. “This
year’s entries included several dresses that had intricate details like
faux embroidery, ruffles, pleats and even lace effects.”
Charmin is a sponsor of the contest for the second time and provided
coupons for contest entrants to help cover the cost of purchasing the
rolls of Charmin used in creating each dress, which ranged in amount
from 10 rolls to nearly 50 rolls in some cases and featured Charmin
Basic, Charmin Ultra Soft and Charmin Ultra Strong designs.
“Charmin is thrilled to once again be a sponsor of the Cheap Chic
Weddings Toilet Paper Wedding Dress Contest,” says Laura Dressman, P&G
External Relations Manager. “We’re inspired by these dresses and
couldn’t imagine a better way to showcase the Charmin brand in a fun and
unique way. Congratulations to Susan Brennan and all the finalists on
their fantastic designs.”
Susan Brennan was joined at the finale event by the other two contest
finalists. Katrina Chalifoux was the runner-up, and received a check for
$1,000, while Jennifer Henry placed third and received a check for $500.
Photos from the contest and money saving ideas for planning a wedding
can be found at www.cheap-chic-weddings.com.
Charmin has been America's most popular toilet
paper for more than 25 years. In the U.S., P&G offers Charmin Ultra Soft
and Charmin Ultra Strong - premium two-ply toilet paper; Charmin Basic -
a one-ply toilet paper; Charmin Sensitive - with gentle and soothing
lotion with a touch of aloe & E; and Charmin Freshmates - flushable
moist wipes. For more information on Charmin, visit http://www.charmin.com/.
About Procter & Gamble
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Source: Procter & Gamble
Procter & Gamble
Laura Dressman, +1-513-634-7363
Susan Bain, +1-305-798-2520