|Natura Helps Pet Parents “See Beyond the Bag”|
Natural pet food company leads the industry by sharing ingredient sourcing and manufacturing details
Natura's new website, http://www.SeeBeyondTheBag.com, shares the regions where Natura's ingredients are sourced and presents a narrated video tour of the company's own plant in
"Natura has among the highest standards in the industry, and because of this, we're proud to be able to offer pet owners innovative resources for learning more about their pets' food," said
The See Beyond the Bag site invites users to explore interactive maps that share the regions where Natura's products' ingredients originate. All of the company's product lines are featured to demonstrate Natura's complete dedication to healthy and happy pets, and location data will be updated throughout the year as new products are introduced or new ingredients are added. Several ingredient infographics highlight benefits and fun facts.
Visitors can also delve deeper into Natura's heritage by viewing a timeline of brand milestones and discovering the safety and quality checks that take place at Natura's Fremont Innovation Center, which has received numerous certifications from food safety and quality control auditing organizations.
Natura has made a name for itself in the industry with its commitment to nutrient-dense foods and treats with no added artificial preservatives or colors, meat by-products* or fillers. The company's ongoing commitment to innovation can be seen in its fresh ingredients, nutritious formulas and efficient manufacturing standards that help provide peace of mind for pet owners and wholesome, complete nutrition to pets.
About Natura Pet Products
Natura Pet Products is recognized as a trusted name behind natural and holistic pet foods and treats. Founded more than 20 years ago by
*Official Feed Terms, AAFCO
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