Procter & Gamble

Symon's Menu Featured Innovative Twists On Family Classics in Keeping with Bounty's New and Improved Trap & Lock™ Technology

CINCINNATI--(BUSINESS WIRE)--Apr. 5, 2012-- Up close and personal in a New York kitchen, Bounty joined forces with celebrity chef Michael Symon to show how new Bounty paper towels clean the mess with less*, with Bounty's improved Trap & Lock technology. The nation's leading paper towel brand and Symon rewarded some Bounty fans with a cooking lesson and dinner prepared by Symon himself.

At the Bounty "Bring It" dinner event, fans were able to see for themselves how they can be as fearless in the kitchen as chef Michael Symon with Bounty's Trap & Lock technology that locks in messes with just one sheet. The innovative technology helps sheets soak up big spills and lock them in, allowing families to embrace even the messiest of activities. "In the kitchen you can't be afraid to get a little messy, so this opportunity with Bounty seemed like a natural fit," said Symon. "Just as Bounty has upgraded its paper towel, I've shared my tips and tricks on how to 'upgrade' traditional family meals to get the most out of every meal."

"Bounty knows how important great value and performance is to families, especially these days. New Bounty paper towels perform better than ever, allowing consumers to get the most out of every sheet," said Laura Dressman, External Relations, Bounty paper towels. "These improved paper towels clean up all kinds of messes--from mud puddles in the foyer, to art projects at the dining room table, to spaghetti sauce on kitchen counter tops--so families can embrace any challenge with gusto." Follow this link to see in a lab demo how Bounty cleans with two times fewer sheets than the bargain brand.

"Bounty has been America's most popular paper towel for more than 30 years," said Dave Lee, Bounty, Brand Manager. "We take great pride in being the go-to brand for millions of consumers, which is why we were thrilled to show our fans some appreciation and demonstrate our latest technology that delivers outstanding absorbency, durability and strength, even when wet."

Visit http://www.bountytowels.com for more information or follow Bounty on Facebook, Twitter, and YouTube.

* versus the 8.8" X 11" bargain brands

About Bounty

Bounty has been America's most popular paper towel for more than 30 years. In the U.S., P&G offers the following premium two-ply paper towel products: Bounty Select-a-Size; Bounty White; Bounty Extra Soft; and Bounty Fun Prints. Additionally, P&G offers Bounty Basic, a quality one-ply paper towel as well Bounty Quilted Napkins. For more information on Bounty, visit http://www.facebook.com/bounty.

About Procter & Gamble

P&G touches and improves the lives of about 4.4 billion people around the world with its portfolio of trusted, quality brands. The Company's leadership brands include Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Fairy®, Gain®, Pringles®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Duracell®, Olay®, Head & Shoulders®, Wella®, Gillette®, Braun®, Fusion®, Ace®, Febreze®, and Ambi Pur®. With operations in about 80 countries, P&G brands are available in more than 180 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.

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Source: Procter & Gamble

P&G Media Contacts:
Procter & Gamble
Laura Dressman, 513-634-7363
dressman.lp@pg.com
or
MSL Group
Stephanie Herzfeld, 646-500-7653
Stephanie.Herzfeld@mslgroup.com