Company Strategy
“The April–June quarter provided a very strong finish to fiscal year 2023 — top-line growth, bottom-line growth, and cash generation. The team met or exceeded our going-in plans for sales, earnings, and cash in a difficult operating environment and despite significant cost headwinds. We remain committed to our strategy — a focus on daily use categories where performance drives brand choice, superiority (of product, package, communication, go-to-market execution and value), productivity, constructive disruption, and an agile and accountable organization structure and culture — all in pursuit of sustainable, balanced growth and value creation.”
JON MOELLER
P&G CHAIRMAN OF THE BOARD, PRESIDENT & CEO
These strategies have enabled us to build and sustain strong momentum, and they remain the right strategies to manage through the near-term cost and operational challenges we're facing and to deliver balanced growth and value creation
Focused
PORTFOLIO
in 10 categories—daily use products where performance drives brand choice.
Extending our margin of competitive
SUPERIORITY
Product, package, brand communication, retail execution, and value.
We’re driving
PRODUCTIVITY
improvements in cost and cash to fund these investments and improve profitability.
We’re leading the
CONSTRUCTIVE DISRUPTION
across the value chain in our industry in order to meet challenges
More focused, agile, accountable
ORGANIZATION
operating at the speed of market.
P&G has a focused portfolio of daily-use products in categories where performance plays a significant role in brand choice. Our focus is on delivering superior products with the best performance, in every price tier in which we compete.
Personal Health Care
Oral Care
Hair Care
Skin & Personal Care
Grooming
Fabric Care
Home Care
Baby Care
Feminine Care
Family Care
We have taken a deliberate step to invest in and advance the superiority of products and packages, brand communication, retail execution and consumer & customer value. Together, these five elements drive category growth, prevent commoditization and provide the basis to build sustainable competitive advantage.
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Products so good, consumers recognize the difference. Superior products raise expectations for performance in the category
Packaging that attracts consumers, conveys brand equity, helps consumers select the best product for their needs, and delights consumers during use
Advertising that reaches consumers and communicates the superiority of the brand’s product and packaging benefits — attracting consumers to the brand and driving brand and category growth.
In-store: with the right store coverage, product forms, sizes, price points, shelving and merchandising. Online: with the right content, assortment, ratings, reviews, search and subscription offerings
For consumers: all these elements presented in a clear and shoppable way at a compelling price. For customers: margin, penny profit, trip generation, basket size, and category growth
Productivity is now as integral to our culture as innovation and helps to fuel our investments in superiority and drive margin expansion.
Materials
Manufacturing
Overhead
Ad Spend &Promotion
WorkingCapital
To win in today’s dynamic world, we must lead the constructive disruption of our industry across all areas of the value chain: innovation, brand building, supply, and digitization & data analytics.
LEAN INNOVATION
BRAND BUILDING
SUPPLY CHAIN
DIGITIZATION & DATA ANALYTICS
Our organization is increasingly more empowered, agile and accountable, seamlessly supporting each other to deliver against our priorities around the world.
Operating through five industry-based SBUs
Provide greater clarity on responsibilities & reporting lines
Strengthen leadership accountability
Enable P&G people to accelerate growth & value creation