Company Strategy

Company Strategy

Building a Better Company

P&G is more than 180 years old. A company does not last for that long if its management is not willing to change anything and everything, except for its purpose and core values, to serve consumers and create value for shareowners.

Value Creation

Value Creation is top priority. We are putting strategies and capabilities into place to transform P&G into a faster-growing, more profitable and far simpler company. What's different, and how are we building a better P&G?

Operating Total Shareholder Return

Portfolio Transformation - Leading Brands

P&G is focusing on 10 product categories with about 65 brands.

P&G is a leader in all of these categories, with significant growth potential.

Baby Care

Luvs logo

Luvs

Baby Diapers

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Pampers logo

Pampers

Baby Diapers

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Fabric Care

Tide logo

Tide

Laundry Products

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Ariel logo

Ariel

Laundry Products

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Bounce logo

Bounce

Dryer Sheets & Fabric Care

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Cheer logo

Cheer

Laundry Products

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Downy logo

Downy

Fabric Protectors & Softeners

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Dreft logo

Dreft

Baby Detergent & Laundry Products

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Era logo

Era

Laundry Products

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Gain logo

Gain

Laundry & Home Products

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Family Care

Bounty logo

Bounty

Paper Towels

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Charmin logo

Charmin

Toilet Paper

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Puffs logo

Puffs

Facial Tissues

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Feminine Care

Always logo

Always

Feminine Care Pads

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Always Discreet logo

Always Discreet

Incontinence Pads

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Tampax logo

Tampax

Feminine Care Tampons

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Hair Care

Head & Shoulders logo

Head & Shoulders

Hair Care

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Aussie logo

Aussie

Hair Care

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Herbal Essences logo

Herbal Essences

Hair Care

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Old Spice logo

Old Spice

Hair & Skin Care

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Pantene logo

Pantene

Hair Care

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Home Care

Cascade

Cascade

Dishwasher Detergent

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Dawn

Dawn

Dishwashing Liquid

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Febreze

Febreze

Odor Eliminators

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Gain logo

Gain

Laundry & Home Products

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Joy logo

Joy

Dishwashing Liquid

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Mr. Clean logo

Mr. Clean

All-Purpose Home Cleaners

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Swiffer logo

Swiffer

Multi-Surface Dusters & Cleaners

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Grooming

Braun logo

Braun

Personal Grooming

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Gillette logo

Gillette

Razors & Skin Care

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Venus logo

Venus

Razors & Shaving Gels

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Personal Health Care

Align logo

Align

Probiotic Supplements

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Clearblue logo

Clearblue

Pregnancy & Ovulation Tests

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Meta logo

Meta

Daily Fiber Supplements

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Pepto-Bismol logo

Pepto-Bismol

Upset Stomach Relief

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Prilosec OTC

Prilosec OTC

Heartburn Relief

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Vicks

Vicks

Cough, Cold & Flu Relief

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ZzzQuil logo

ZzzQuil

Sleep Aid

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Oral Care

Crest logo

Crest

Dental Care

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Fixodent logo

Fixodent

Denture Adhesives

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Oral-B logo

Oral-B

Toothbrushes & Dental Floss

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Scope logo

Scope

Mouthwash

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Skin and Personal Care

Gillette logo

Gillette

Razors & Skin Care

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Ivory logo

Ivory

Mildly Scented Soap

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Olay logo

Olay

Face & Skin Care

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Old Spice logo

Old Spice

Hair & Skin Care

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Safeguard logo

Safeguard

Germ-Protecting Soap

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Secret logo

Secret

Deodorant & Body Spray

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Innovation

Innovation has always been - and continues to be - P&G's lifeblood. Each P&G product category provides a portfolio of innovation, including a mix of commercial programs, product improvements and game-changing innovations.

Productivity Improvements

  • Cost of Goods Sold
  • Overhead Reductions
  • Marketing Efficiencies

Productivity

Productivity is a core strength for P&G, which creates flexibility to fund our growth efforts, offset cost challenges and/or improve operating margins. We have taken significant steps to accelerate productivity and savings across all elements of costs, which are yielding significant benefits to our operating margin.